Film Summary: In the future, a scientist named Joel is developing cutting-edge technology that can map the human brain resulting in artificial cloning. On the night of their proposal, Joel’s girlfriend, Sara, tragically died in a car accident. Dealing with the aftermath of the accident, Joel utilizes his advanced technology to bring her back to life. After a successful procedure, Joel continues his plan to propose. However, when Sara rejects his proposal, he attempts to fix her through technology in denial that the real Sara would have said yes.
This was a collaboration with the Graphic Design department and the Film department at Ringling College of Art & Design. Under the direction of Allen Harrison and Vivian Owen, we had the opportunity to completely brand an entire film. My team and I chose to brand Nader Ajib’s film Sara. Our deliverables include logo, poster, social media, website, and some animations that are included in the film. My team members includes Jena Zaletel, James Harris, Jeffrey Rozanski, and Bethany Miglorie. The film team includes Nader Ajib, Evan Draper, and Clonia Charite.
Official Film Poster
Since the film is about cloning, we wanted to show a mirrored image of the actress. One side of her being normal and the other side being glitched out. We did the same thing with the type, the first 2 letter being normal and the last 2 glitched.
Social Media
For social media, we mainly focused on Facebook and Instagram. Most of our audience uses these platforms to share with their family and friends. We will post on these platforms stills from the film, promotional material, stories & highlights, and we will have a link to the website.
Website
Our website is the main place to get all the information for the film. What is included on the website is the film’s trailer, cast and crew biographies, behind the scenes shots and so much more.
Animations in the Film
This collaboration was not all about the branding, we also got to create animations that will be played in the film. When you see the Sara texting on the phone, you will see what is being typed out, you’ll see Sara’s receiving texts, and iPhone notifications.